11 Benefits of Marketing on Twitter for Your Business
Twitter is a unique marketing channel with huge opportunities for brands looking for a new way to reach prospective customers.
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Direct Messaging Creates Genuine Connections
Direct messaging is a private conversation between two users.
The two accounts must mutually follow each other before they can contact one another. This ensures your conversations are worthwhile, engaging, personalized and authentic.
Direct messaging is a private conversation between two users.
This might seem like a hurdle for marketers who want to connect with influencers or other important industry players, but reserving direct messaging for mutuals ensures your conversations are worthwhile, engaging, personalized and authentic.
Tags Encourage Engagements

1

The @ Symbol
The @ symbol on Twitter is the key to sending other users a notification that almost guarantees your tweet gets viewed.

2

Easy Attribution
It’s easy attribution for a quote or an article you share on the platform.

3

Content Discovery
Twitter has branched into content discovery, so users now see occasional tweets from people they might not even follow.

4

Increased Reach
With this feature, your tweets with engagement can end up in front of new eyes, thus increasing reach and engagement.
Posting Multiple Times Per Day Is Expected, Not Annoying

1

Short Lifespan
Tweets have such a short lifespan in the ongoing feed of posts that regular updates are necessary to stay relevant.

2

Varied Content
Marketers should take this opportunity to integrate a varied mix of content that entertains and educates their Twitter following and keeps them engaged.

3

Different Content Types
The platform allows text, images, video, live video and polls that can all encourage conversation in different ways.
Twitter Best Showcases Your Brand Voice
Develop Your Voice
With a more robust posting schedule, Twitter is a network where a brand can develop its voice and public personality.
Consistent Brand Voice
Your consistent brand voice is also archived for prospective customers who are using Twitter to research how you interact with your followers.
Open Format
Twitter’s open format leaves nothing to the imagination, and some have experienced the fallout when old, problematic tweets resurface at inopportune times.
TweetDeck Lets You Monitor Twitter for Free
TweetDeck is a free tool that specializes in monitoring.
Simply identify accounts, keywords or hashtags you want to follow, and watch as TweetDeck creates individual feeds for your selected parameters.
TweetDeck is a free tool that specializes in monitoring.
This is an effective way to stay in the conversation, because you don’t have to use the main Twitter platform to search keywords one by one and possibly miss an important tweet.
Influencers Can Boost Your Campaigns
1
Influencer Campaigns
Marketers have found that influencer campaigns yield an average return of around $7.65 for every $1 spent.
2
Twitter's Potential
Twitter, in particular, has massive potential for marketers.
3
Purchase Intent
That’s because there’s a 2x increase in purchase intent when consumers see tweets from both brands and influencers.
Your Profile Will Drive Traffic to Your Site
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